Scaling DTC ECom Brand | Conservative Memorabilia

Business Overview:

WebsiteClosers® presents a DTC eCommerce Brand with multiple sales channels in the conservative memorabilia and political collectibles space. This business has shown remarkable growth, almost doubling year-over-year, with revenues projected to reach $20 million at the end of 2024. With a strong presence on Shopify, Amazon, and other platforms, this company has cultivated an extensive and engaged customer base.

The brand’s proprietary email list boasts 515,000 active subscribers, delivering an impressive 14.4x ROI through Klaviyo, while their SMS list with 60,000 active contacts provides a 5x ROI via Postscript. This business comes with a robust affiliate network that has contributed significant revenue and is on track to generate between $3.5 million and $4 million at the end of 2024. The business benefits from attractive vendor agreements, including extended billing terms with key dropshipping and 3PL partners, helping optimize cash flow. They also have a very strong Amazon channel.

With over 465 products currently available, a hybrid inventory model, and a highly scalable infrastructure, this business is positioned for continued success. The company operates efficiently with 14 employees, including a marketing manager, an affiliate manager, 2 creatives, 4 customer reps (including a manager), 1 phone sales rep, and more.

Here are Key Performance Indicators for this business:
• Attractive Vertical: Politics
• Multichannel Approach
• High Growth
• 465 SKUs
• AOV - $59
• 3k Units Monthly Sales
• 1.2M Monthly Visitors
• 25% Repeat Customer Rate
• 515k Active Email Subs
• 60k SMS Contact List
• Hybrid Inventory Model
• 14 Employees

This fully staffed business holds substantial growth potential through the further monetization of their large and highly targeted customer database, introducing higher ticket collectible items, expanding SEO efforts, and increasing their already successful affiliate network. For a new owner, opportunities also lie in developing new product verticals, such as tactical gear, survival products, and supplements, that align with the existing audience. The buyer might need to adopt growth opportunities, such as expanding their presence on other marketplaces to reduce reliance on Amazon alone to boost revenue. This is an already scaling business and needs a buyer with fresh ideas to drive their sales through the roof. It is also positioned for maximum growth and needs a new owner to take advantage of their strong market presence, unique product offerings, and growing market trends.

Contact WebsiteClosers® today to explore this unique business acquisition.

WC 3472

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