Digital Marketing Agency | Retainer & CPL Clients

Business Overview:

WebsiteClosers® presents a dynamic Digital Marketing Agency specializing in promotional strategies designed to enhance brand visibility and drive business growth. They offer a comprehensive suite of services, including social media management, media creation, and orchestrating large-scale sales events. Their expertise lies in crafting compelling promotions that resonate with target audiences, fostering customer engagement, and generating high-quality leads.

The agency emphasizes that their marketing strategies have been rigorously tested and proven successful in their own retail business, underscoring their practical effectiveness. They offer a range of services tailored to various industries, including Pool, Spa, Patio, & Wellness, Home Improvement, and Original Equipment Manufacturers (OEMs).

The brand has 47 clients that currently utilize their services and maintains a 61% Net Profit Margin. One of the amazing things about this agency is that they generate clients through word of mouth and other organic referrals – no paid marketing efforts. They use LinkedIn direct outreach to connect with potential clients and sell their services. These direct outreach efforts are their primary source of leads, which are complemented by referrals from satisfied clients and their white-label partnerships.

Here are some of the brand’s noteworthy KPIs:
• Zero Ad Spend
• 61% Net Profit Margin
• Retainer Clients: $1k - $2k Contract Value/Mo.
• Pay Per Lead Clients: $4k - $7k Contract Value/Mo.
• 47 Active Clients
• Full Team in Place Will Remain
• Leads Generated Through Outreach, Referrals, and Partners
• No Paid Marketing Efforts

The company has two types of contracts: retainer, which are typically 90-day agreements that transition into month-to-month or longer-term commitments and Pay-Per-Lead (CPL / PPL), which operates on a performance basis. Their retainer clients pay an average of $1k to $2k per month, while their CPL/PPL clients spend an average of $4k to $7k per month. Their average client churn rate is 4 to 5 months.

While they are primarily based in the US, the agency also operates in South Africa and the Philippines. They employ a team of full-time 1099 contractors in various roles, including, but not limited to, COO, CCSO, operations manager, and onboarding manager. This team will remain with the company post-purchase, which will save a buyer the time and energy they might otherwise need to hire new workers.

If you’re interested in learning more about this active digital marketing agency, please contact WebsiteClosers® today for more details from our brokers.

WC 3620

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