Digital Business Consulting Services Firm

Business Overview:

Website Closers® presents a high margin Business Services Company in the Tech and Internet Sector, specializing in providing business sales and acquisition advisory to a specific niche set of digital-focused industries. While technically considered a boutique brokerage, the company is not traditional by any means. Instead of individual business brokers running deals (as is the case with the vast majority of SMB and Lower Middle Market Transactions), the founder created in-house deal teams of professionals to manage the M&A process. This presents a unique opportunity for this brokerage to provide a much higher level of customer service to individual clients while also maintaining a highly proficient, expert team of deal makers on staff.

Also unique to this model is the fact that they have no paid marketing of any kind, instead focusing on an in-house sales force to drive leads through outbound lead gen efforts that are specifically targeted to the specific industries that they support. This results in a continued flow of leads for the firm, and since it has been tested for many years, always providing that continuity that other brokerages struggle with, there is a high expectation that this can continue for many years to come for a new owner, especially if the owner desires to pursue industries outside of the current work flow.

Another unique selling proposition for this business is the fact that ownership takes no part in deal brokerage activities. A new owner can acquire this business, step into the owner’s role, allow the expert deal teams to continue to manage all brokerage processing, and have no brokerage responsibilities of any kind. In other words, the brokerage is not dependent on ownership for any revenue generation.

An even more exciting feature of this business is that they are retainer-based. Every client pays a substantial retainer monthly, plus a commission at closing. The retainer provides for continuity of revenue for the firm, something that many business brokerages struggle with since most brokerages operate on a 100% success fee basis, only achieving a commission if the deal closes. This company has conquered this issue, and as a result, sees retainer numbers around $3 Million consistently year over year. In addition to the retainer, a transaction fee is paid at closing, based on deal size.

The firm has built an extensive track record and their average deal size clocks in at $5,200,000 with high close rates. Ownership is expecting close rates to rise in 2025 through a recent revamping of their internal processes.

Here are some of the brand’s notable KPIs:
• Strong Recurring Revenue | ~ $3M Annually
• Semi-Absentee Ownership | No Deal Involvement
• Average Deal Size of $5.2 Million
• Strong and Rising Close Rates
• Average Time from Listing to Sale is 6.37 Months
• Fully Compliant | All Licensing in Place
• No Marketing Spend | All Internal Sales Teams
• 10% of Deals Come from Referrals
• Highly Focused on Specific Industries | Easy to Expand

The current owner spends roughly 10 hours per week managing the business, with their primary responsibilities consisting of setting the firm’s strategic vision, driving company culture, and checking in with larger clients to ensure a high level of customer service is maintained. Much of the brand’s day-to-day operations are run by the company’s highly professional, capable team, which will stay on after closing allowing for continuity for a new business owner.

The seller is also open to holding equity with the right buyer and providing a transition period and ongoing support post-sale. If you’re interested in learning more about what this deal can offer you, please contact Website Closers today for more details from our brokers.

WC 3641

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Additional Details:

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