Custom Female Product | DTC ECommerce Brand

Business Overview:

Website Closers® presents an eCommerce Brand specializing in humorous and customizable drinkware and apparel. The website modern and resonates really well with their 2.1 Million happy customers. Established in 2013, the company formalized its brand and launched its own website in 2016.

Their performance metrics speak for themselves, a 31% net profit margin, an average order value of $39, 48% returning customers, and 575,000 monthly visitors. A total of 2.5 million consumers are on their email list, with about 50% of them active. This highlights the brand’s strong engagement, customer loyalty, and potential for future growth.

The company's product range includes tumblers, wine cups, tees, tanks, hoodies, and hats, all featuring snarky and fun designs. Their goal is to create products that resonate with customers seeking humor and individuality in their everyday items. In addition to its focus on fun and humor, the company is also committed to giving back through its charity provisions, donating 100% of net profits of certain products to various charities, particularly smaller organizations where donations can have a significant impact. ​

Key Business Performance Metrics
• 9-Year-Old Brand
• 31% Net Profit Margin
• Trademarked Brand
• AOV - $39
• 10k+ Product Catalog
• $150 LTV
• Full Team in Place
• 1.2M Active Email List
• 48% Repeat Customer Rate
• 575,000 Average Monthly Visitors

The company’s extensive portfolio features more than 10,000 exclusive designs, reflecting a deep commitment to creativity and custom-made products. A full in-house team oversees operations, ensuring smooth fulfillment and continuous innovation. Their digital presence is reinforced by a massive social media following (Facebook 960,000, Instagram 92,000, TikTok 202,000), providing proof that they have created a true brand here, not some off-the-shelf product line that can be replicated anywhere.

There is tremendous upside potential for a strategic buyer ready to scale the business further. The business is already working on an expansion strategy to flood the Amazon FBA marketplace with their humor-filled product catalog, this should increase sales by a significant number. With untapped avenues in additional online platforms and the possibility of integrating advanced digital marketing strategies, the groundwork is set for this brand to reach even higher revenue milestones.

If you’re interested in this business opportunity, please contact Website Closers for additional details from our brokers.

WC 3628

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Additional Details:

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