Custom Athletic Footwear Fitting And Orthotics Practice

Business Overview:

Richelson's Feet First, established in 1992, is a professional group based in New Hampshire. They offer a direct approach to identifying their customers' personal needs and creating appropriate solutions regarding ski boot fitting, footwear selection, and modification and performance enhancing services. Their expertise is in solving the most difficult fit and performance problems for ski racers, recreational skiers and snowboarders, as well as for athletes in other sport activities such as running, cycling, and hiking.The business has a wide variety of over the counter and custom orthotics available to address customers' particular needs. They also have an exclusive ski boot manufacturer database representing over 350 ski boot models which allows them to find the best boot for unique feet. The company works with individuals who suffer from medical conditions to identify the orthotics to address their specific condition.Assisting in the maximization of footwear related athletic performance is also a popular service offered by this business as they can assist their customers in selecting the right style, brand, and model of custom orthotics based on specific performance needs. They have decades of expertise in running, cycling, walking, hiking, dress, and golf orthotics.The business mix is 58% custom orthotics, 21% ski boot service, 14% footwear sales, and 7% ski boot sales. Repeat clients are the foundation for this business although the seller estimates that he is currently seeing up to 10 new clients a week as the business continues to grow, supported by minimal advertising or promotion.

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Market Competition and Expansion:

The closest competition is 20 miles away and concentrates primarily on ski boot fitting. This company's competitive advantage revolves around its superior product offering and service; quick turnaround; and long-standing reputation after 45 years in business with a database of almost 10,000 clients. Their competitive challenges involve premium pricing, smaller stock inventory, and reliance on prescriptions for custom orthotics.

Additional Details:

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