SBA Pre-Qualified CPG Brand | Arts & Crafts |

Business Overview:

Website Closers® presents a powerful Amazon FBA and eCommerce Brand in the Premium Art Supplies & Crafts Category. This SBA Pre-Qualified Company offers 60+ fine-tuned, narrowly focused products, including Markers, Pens, Highlighters, Chalkboards, and more. All products are designed in-house using an artistic aesthetic and premium-sourced materials, the combination of which has proven to be highly successful, especially on Amazon where they have a leading position in many Arts & Crafts Categories.

As an SBA Pre-Qualified business, a Qualified Buyer could borrow up to $5 Million to finance this transaction, amortized over 10 years at highly competitive interest rates. This in turn provides an ROI opportunity of the initial investment within the first 12-18 months.

While this 8-year-old business has been operating successfully on Amazon with strong BSRs, they also do quite well in their B2B Wholesale Division. 60% of sales generated from Amazon while the other 40% is wholesale – this channel mix reduces risk and increases scale factors for future growth. On Amazon their Average Order Value is $45. Sales peak during the Back to School sales season and again over the holidays.

With their line of Premium Chalk Markers leading others on the Amazon platform, the company is enjoying 39% YOY Sales Growth and 62% YOY Net Profit Growth. Sales are driven on Amazon, TJMaxx and Hobby Lobby, to name a few.

Here are some of the brand’s notable KPIs:
• 39% YOY Revenue Growth
• 62% YOY Profit Growth
• 60% D2C Amazon and 40% B2B Wholesale
• 4.5 Stars Avg Product Rating on Amazon
• 30% Market Share – Amazon Chalk Markers
• Evergreen Crafts and Activities Category
• Year-Round Cash Flow with Seasonal Boosts
• 9% Ad Spend
• 100% Private Label
• 60 SKUs with In-House Designs
• TM Globally
• 100% Positive Amazon Seller Rating

The company has an experienced team in place managing daily operations, which includes a full-time warehouse manager, part-time warehouse workers, a supply chain manager, a virtual assistant and a contractor who oversees accounting. Their products are sourced through a trusted supplier, providing SKUs manufactured directly for this company, and with the private brand on each item. The company also sells generic commodity office supplies used by other brands.

The use of PPC ad spends on Amazon have helped direct customers to their shop, while social media marketing on sites such as Instagram, Facebook and TiKTok helps drive organic traffic as well. With 4,500 subscribers in their email database, a new owner could take advantage of those numbers for an aggressive email marketing campaign.

If you’re interested in learning more about this unique opportunity, contact Website Closers today for more details from our brokers.

WC 3570

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Additional Details:

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