Established Home Based Cosmetics Business

Business Overview:

​Founded in 2003, this 20-year-old business was established in order to fill a gap in the beauty industry by providing affordable, brightly colored nail polish. The original business was built around traditional retail distribution, but has gradually transitioned predominantly to e-commerce sales.​

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Property Features and Assets:

Founded in 2003, this 20-year-old business was established in order to fill a gap in the beauty industry by providing affordable, brightly colored nail polish. The original business was built around traditional retail distribution, but has gradually transitioned predominantly to e-commerce sales.

Market Competition and Expansion:

The beauty industry has high barriers to entry due to the need to establish vendor relationships and purchase minimum order quantities (MOQ). While there are other companies offering brightly colored nail polish, they are doing so at a much higher price point. This business is unique in its intention to focus on direct to consumer and lower price points vs. larger companies that cater more toward the salon industry. This is great opportunity for a buyer to breathe new life into a well-established business with both a long history and an inventory level that will allow the buyer to begin filling orders on day one.

Additional potential growth opportunities include:
• Increased attention to the business (full time work)
• Increase wholesale and private label distribution
• Re-establish brick and mortar retail distribution: Owner will assist by making necessary introductions to retail buyers
• Increase online distribution through additional platforms, such as: Amazon, Etsy, Shopify, etc.
• Re-establish regular blog content to increase online organic search results
• Invest in search engine optimization (SEO) to increase web traffic
• Build out branding and marketing for additional trademarked niche brand.

Reason for Selling:

Additional Details:

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