10-Year Cleaning Brand | Recurring Revenue

Business Overview:

SellerForce® presents a 10-year-old Brick-and-Mortar Brand offering residential and commercial cleaning services. They offer recurring home cleaning on a weekly, bi-weekly, or monthly basis for homeowners, property managers, business owners, and real estate agents alike.

The brand’s services include deep cleaning, seasonal cleaning, and even specialty cleaning offerings for post-construction, organization, and hoarding. These services are highly customizable, with the company offering flexibility in scheduling, service levels, and specific requests, such as focusing on specific areas of a home or business.

They also offer a green cleaning option that uses non-toxic, eco-friendly products, allowing them to target a growing environmentally conscious client base. The brand works to hire, train, and retain high-quality employees, ensuring their staff is skilled, trustworthy, and professional. This exceptional team, coupled with their dedication to customizability, trustworthiness, and high quality service, have given them a fantastic reputation and an AOV of $208.

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Property Features and Assets:

Their clients are consistently left satisfied enough to return, bringing their LTV up to $5,600. They have a 4.8-star Google rating, and while Google is currently their top lead generator, they also have past reviews from Groupon, Thumbtack, Bark, Angie’s List, Yelp, and Facebook. Their current marketing campaign gives them an average monthly visitor rate of nearly 20,000.

The company has displayed strong longevity, consistently navigating changing market conditions to build a sustainable operation. However, while they have been in operation for a decade, there are still many opportunities available that a buyer could use to bring them to the next level.

A buyer could start by making the necessary improvements to their services to better compete with their market rivals. They could also grow their new hire training program to include continuous education training for their senior staff. By doing this, they could ensure that their team remains high quality throughout the years, strengthening their reputation and their relationship with their clients.

Market Competition and Expansion:

The company could also attract more clients by increasing their social media and podcasts marketing. This acquisition has defined themselves with their strong services, ability to listen to and adapt to their clients’ needs, and overall flexibility. The right buyer could quickly polish their operations to a shine and bring their profits higher than ever.

If you’re interested in learning more about this deal, please contact SellerForce today for more details from our brokers.

Listing ID:SF407

Additional Details:

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