100 Year Old Brand | Event & Floral Supplies

Business Overview:

Website Closers® presents an invaluable opportunity to purchase a brand that has been blossoming for over 100 years and has spread their roots across eCommerce, Retail, and Wholesale channels. Their status as one of the oldest Floral Supply Wholesalers and a top provider nationwide has given them long-standing relationships with major wholesalers, alongside well-deserved brand recognition in their market. Their dedicated B2B wholesale client base have given them a remarkable 80% Repeat Customer Rate, and they operate from a fully-stocked warehouse in the New York City metro area.

While they have successfully sold Floral Accessories in the New York metro area for decades and still continue this tradition today, several years ago they made the strategic decision to add mix to their business by adapting to the changing times and expand into eCommerce through Amazon Marketplace. This move saw their sales bloom considerably, as they doubled the size of the business within a few years. Their Amazon account, which offers 500+ of their 10,000+ total SKUs, now accounts for 60% of their total sales volume, and features plenty of enthusiastic five-star reviews from their customers.

Here are some of this company’s noteworthy KPIs:
• 100+ Year Established Brand
• Market Leader in the Floral Supplies Sector
• Multiple Sales Channels: Wholesale, Retail & eCommerce
• Strong Amazon Presence with 500+ Listings
• More Than 10,000+ Total SKUs (all labeled with company’s brand)
• Strong Relationships with Major Wholesalers
• Nearly All Wholesalers Are Repeat Customers
• More than 2,000 Wholesale Customers
• Experienced Team in Place of more than 23 Staff Members
• Many 5 Star Reviews on Amazon

This market veteran is well-regarded by both their DTC customers and their 2,000+ wholesale and retailer buyers, who trust them to provide everything a florist or event planner may need. Their 23+ employees skillfully handle the day-to-day operations of the company, which will give a buyer the opportunity to invest more of their time and energy into focusing on scale.

If you’re interested in learning more about this established deal, then please contact Website Closers for more information from our brokers today.

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Additional Details:

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