Established Boutique Fitness & Wellness Studio

Business Overview:

This boutique, private fitness studio has built a strong reputation for its specialized focus on functional movement/mobility, injury recovery, and health-based personal training. Serving a niche market of older adults and individuals managing chronic or injury/age related health conditions, the business delivers highly personalized one-on-one and semi-private training in a supportive, non-competitive environment.

With a loyal and consistent client base, the business operates under experienced leadership. One partner is planning retirement, while the other is committed to remaining post-sale in a leadership or consulting capacity. This structure offers a unique turnkey opportunity for a buyer seeking operational continuity and a smooth transition into a successful, highly regarded and profitable business.

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Property Features and Assets:

The business operates in a well-configured space featuring multiple dedicated training areas designed for private and semi-private sessions. The layout supports a hands-on coaching model, allowing for personalized instruction in a calm, crowd-controlled, uncluttered environment.

The facility is fully outfitted with a wide range of agility, strength, and functional training equipment—including free weights, a full line of Hammer Strength resistance machines, resistance bands, cardio machines, and mobility tools—suited to clients with diverse health and fitness needs. All equipment and furnishings are owned outright and included in the sale, representing a significant turnkey asset value for the buyer.

While the current lease runs through October 2025, the business can be seamlessly transitioned to a new location if desired or required. This offers buyers a unique opportunity to tailor the next space to their operational vision—potentially increasing square footage, enhancing parking options, or selecting a more visible location to support future growth.

Assets = $75,834

Market Competition and Expansion:

The health and fitness industry continues to experience strong demand, with growing emphasis on preventative wellness, functional movement, and holistic care—particularly among aging populations and individuals managing chronic conditions. This trend has created space for specialized studios that focus not on aesthetics, but on sustainable health, mobility, and strength.

Within this niche market, the business differentiates itself through its highly personalized, hands-on approach and reputation for working with clients who require modifications, rehabilitation support, or medical exercise expertise. While traditional gyms and larger fitness chains may compete on volume or price, few offer the tailored, relationship-driven model found here. The studio has built its competitive advantage by serving a specific, underserved niche with consistency, trust, and expertise.

The business has operated conservatively, with minimal marketing, limited staffing, and a maximum client threshold by design, creating a clear opportunity for a new owner to scale operations. By hiring additional trainers and expanding session availability during underutilized time slots, the business could immediately increase client capacity and revenue without significant structural changes as client referrals and the company’s solid reputation provides an ongoing stream of prospective clients.

Further growth potential lies in monetizing services currently offered at no charge, such as comprehensive health assessments, and introducing complementary offerings like Pilates, yoga, massage therapy, nutrition, or post-rehabilitation programs. Relocating to a larger or more strategically situated facility offering better visibility to increase foot traffic could also support expansion, as would offering outside trainers the opportunity to use the space to train their clientele for a monthly use-of-facility fee. Additionally, a limited number of memberships could be sold to the general public while maintaining the studio’s personalized model. Current ownership relies on referrals for new prospects, whereby a buyer could significantly increase the client base by implementing digital marketing, referral partnerships, or corporate wellness outreach. The business maintains a marketing database of 1,800 prospects who have opted in for additional information through its website lead landing pages. A structured marketing campaign to these qualified prospects could result in immediate growth.

Reason for Selling:

Additional Details:

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