Baby Hats ECom & Wholesale Business | 2 Brands

Business Overview:

WebsiteClosers® presents two DTC and B2B eCommerce brands that have garnered an enthusiastic and loyal audience via their comprehensive range of high-quality yet affordable baby accessories. This offering includes two thriving brands, both recognized for their unique baby hats, accessories, and custom embroidery services. With a 15-year legacy, this business is ready for a buyer to unlock its growth potential through strategic marketing and inventory investments. The business generates revenue through DTC platforms, including Amazon, Etsy, and their branded Shopify website, as well as through wholesale distribution with over 500 retail partnerships, including hospital gift shops and baby boutiques.

The business operates on a 100% stocked inventory model with $40k - $50k of stock on hand. With over 500 SKUs, there is significant room for expansion, especially by increasing inventory and re-launching marketing efforts. The business derives 60% of its revenue from B2B channels, with the remaining 40% from DTC eCommerce platforms, primarily Etsy, where they have maintained a strong 4.7-star rating. Their wholesale average order value stands at $350, while DTC orders on Etsy average at $23. With the potential for tremendous growth, all products are designed in-house, ensuring originality in a market prone to copycat designs. The company also offers full embroidery customization, which is currently handled in-house with the company’s 3 embroidery machines.

Key Performance Indicators of this business include:
• 5-year-old established brand
• Average Order Value - $350, $23
• 4.7 star rating
• 500+ SKUs
• 60% B2B / 40% DTC
• Large customer base
• Multiple sales channels
• Minimal working hours with employees
• 5,994 Instagram followers
• 100% stock inventory model
• $40,000 - $50,000 in inventory

Current ownership has stopped marketing activities on both brands, presenting a clear opportunity for a buyer to re-invest in digital marketing strategies such as PPC, social media, and SEO to drive new traffic and increase sales. With additional inventory and potentially moving operations to a larger space, the business could scale quickly to meet rising demand. This company has a strong foothold in the wholesale market, and there are ample opportunities to grow this channel through additional discount sales, retail partnerships, and more.

This owner-operated business offers flexibility for the buyer, with the current owner and a part-time employee handling daily operations. A buyer with experience in sewing, embroidery, or crafting could seamlessly take over, with the option to outsource or hire additional staff for future growth. This business acquisition is ideal for an entrepreneur ready to reignite marketing efforts and expand the brand’s presence in both DTC and wholesale markets.

Contact WebsiteClosers® today to learn more about this remarkable opportunity.

WC 3476

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