Baby Apparel And Accessories Brand | DTC ECom

Business Overview:

Website Closers® presents a DTC and B2B eCommerce Brand operating in the Baby Clothing and Sleeping Accessories Market. This 8-year-old business has revolutionized the functional baby apparel with products designed for moms by moms, created to provide easy diaper changes, anywhere and anytime. This is a highly innovative business that experienced 68% growth in 2024 on its Shopify website and Amazon storefront, and an increase of wholesale accounts to 520+ retailers.

The brand markets proprietary and patent protected designs manufactured directly for them, providing quality SKUs that meet stringent safety standards. Their 18 SKUs sell for an Average Order Value of $102, which is up 39% YOY, and the company processes an average of 350 orders daily. While 65% of sales come from their website, 21% are on Amazon and another 15% of sales are wholesale accounts. The company takes advantage of Fulfillment by Amazon for fast shipping and customer service. The company has an impressive 51% Repeat Purchase Rate.

Key Performance Indicators for this company:
• Unique, proprietary functional baby apparel
• Strong IP Protected Products – 7 Patents
• 68% YOY Growth
• 51% Repeat Purchase Rate
• Multi-Channel – Shopify (65%), Amazon (21%) and Wholesale (14%)
• Strong, defensible patented products
• 100% Amazon Seller Rating with Average of 4.5 Stars
• 17% Net Margins
• Established India Supply Chain To Reduce Dependency on China

The seller owns key intellectual property on their proprietary designs and patterns and recently shifted production to India to expand its supply chain and reduce its dependence on manufacturers in China. Their products are known for being gentle to sensitive baby skin and align with eco-friendly practices, making their SKUs very popular with their loyal customer base. The business maintains a 4.5 Seller Rating on Amazon.

An experienced team is in place, including a full-time warehouse manager and warehouse worker, one part-time warehouse worker, contractors managing customer care and social media, and a virtual assistant. While those workers manage daily tasks, there is significant potential here for growth by introducing new products, expanding into foreign markets, and launching shops on new sales channels such as TikTok.

Contact Website Closers today to learn more about this rare investment opportunity.

WC 3642

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