Athleisure Wear Fitness Brand W/Coveted Retailers

Business Overview:

This female athleisure brand focuses on functional fitness clothing that celebrates each of its client’s unique features. The brand delivers co-responsible luxury and comfort designed for everything from high-powered workouts to afternoon dog walks and errands (and everything in between!). The line includes tops (shirts, t-shirts, tanks, outerwear, bras, sports bras & built in bra tops) and bottoms (leggings & pants). Over the past 3 years, an estimated 50% of their revenues were derived from their presence on the ecommerce store of a coveted, major big box brand, less than 10.0% has been form Amazon and the balance has been from pop-ups and their own web store. This is a home operated business that does not have a facility. Pattern making, design, and cut and sew production are locally outsourced.

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Property Features and Assets:

The home-based business operates out of the owner’s residence, with a separate 600 square foot storage warehouse for inventory. All of the furniture, fixtures, equipment, goodwill and even inventory, estimated to be in the $90,000 - $120,000 range at cost, will be included in the sale.

Market Competition and Expansion:

Athleisurewear has replaced jeans for many. Though the trend began before COVID, it continues to prosper as evidenced by the dramatic growth of Alo, Athletica and omnipresent Lululemon, together with the household name athletic wear brands and the smaller boutique luxury labels. Spanx, on the other hand, has made great strides in the related shapewear category.

Reason for Selling:

Personal

Additional Details:

Documents:

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