Arts & Crafts ECommerce Brand | 20 Year Legacy

Business Overview:

WebsiteClosers® presents an Arts and Crafts Supply eCommerce opportunity that has built a reputation since their launch in 2020 under an established 20-year legacy. This brand has developed an exclusive portfolio of 81 SKU’s that focus on quality arts and crafts supplies, with 90% of their sales generated via their Amazon storefront and the remaining sales spread across multiple active platforms. Their products consistently deliver an average order value of around $20 while maintaining steady customer engagement, including repeat purchase rates in the mid-single digits on both Amazon and their website.

The business has a loyal base of over 5,500 email subscribers with strong opportunity to update emails flows for higher engagement. The seller’s strategic approach allowed them to secure a dominant position by maintaining high brand integrity and controlled product quality, which is evident from the thoughtful curation of their bestsellers. Although the current catalog features 81 SKUs, there is an opportunity to bring them down to around 50 carefully selected SKUs for profitability and operational efficiency.

Key Valuation Points
• 20-Year eCommerce Veteran Sellers
• Committed To A Seamless Transition
• Recurring Demand
• 81 SKU’s in Catalog
• 19.6% Net Margins
• 100% Private Label
• 5,500 Email Subscribers
• Repeat Rates - 7.54% Amazon | 4.73% Website
• 10+ Platforms + Website

The current owners, with a combined 20 years of eCommerce expertise, have intentionally focused their resources on a larger venture, leaving this brand primed for a dedicated new owner. With untapped opportunities including optimizing Amazon PPC, expanding into growing channels like TikTok Shop and Flip, and taking advantage of wholesale possibilities through established retail partnerships, the potential for growth is significant. Their willingness to support a smooth transition, including training and consulting on best practices, underscores the readiness of this business for their next chapter. If you’re interested in making this business yours, a brand that shows consistent performance, contact WebsiteClosers® today for additional details.

WC 3667

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Additional Details:

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