Appliance Parts ECommerce Business | Zero Ad Spend

Business Overview:

WebsiteClosers® presents an eCommerce company that for over 4 years has built an audience made up of Professional Service Technicians and Do-It-Yourself Enthusiasts. The company sells Pre-Owned Appliance Parts, primarily Electronic Control Boards and is able to do so without ZERO AD SPEND, a remarkable feat for any online brand.

Laundry PCBs have become the brand’s top-selling category, and their customer base continues to grow since the product mix changes on a seasonal basis, giving existing customers a strong motive to come back for more. Now enjoying 28% net margins, the company’s catalog has grown to an impressive 6,700+ products.

The company operates in a very stable niche. There is a constant need for repair parts as home appliances break down. Increasingly, there is a growing number of consumers who prefer the challenge of handling the repair work on their own so that segment has been growing over the years. The company has boosted its standing with these customers by making how-to videos available on YouTube, giving its buyers not only the appliance parts they need under their brand, but also an understanding of how to manage the repairs on their own. This has been a winning combination, and a buyer will have the benefit of a stable business with a portfolio of YouTube assets that can continue to be harvested for sales.

Key Performance Indicators for this company:
• 4 Years Online
• No Ad Spend
• Well Established and Loyal Customer Base
• $80 Average Order Value
• 28% Net Margins
• Locked in Supply Chain
• Steady Revenue History
• Turnkey Business, Owner Works 5 Hours a Week
• Popular YouTube Support Videos for DIY Customers

A turnkey operation, the company has two employees that handle daily tasks, while the current owner works just 5 hours per week or less on the business. Now 4 years old, the company is shipping up to 40 orders a day, and some SKUs are so popular the inventory turns over within days of the listings becoming available. The company’s strong relationships with its suppliers will be smoothly transferred to the new owner.

The new owner has an opportunity to expand this popular DIY business by expanding listings onto Walmart and Facebook Marketplace, offering service warrant contracts, and doing marketing outreach by service technicians who buy repair parts.

Contact WebsiteClosers® today to learn more about this rare investment opportunity.

WC 3499

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Additional Details:

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