American Made Athleisure Apparel Recession

Business Overview:

100% American Made from fabric to finish, premium performance woman’s athleisure - activewear brand focuses on functional fitness clothing that celebrates each of its client’s unique features. The brand delivers eco-responsible luxury and comfort designed for everything from high-powered workouts to afternoon dog walks and errands (and everything in between!). Fabric is a softest feeling yet strong and supportive custom knit fabric that is USA Made. The line includes tops (shirts, t-shirts, tanks, outerwear, sports bras & built-in bra tops) and bottoms (leggings & yoga pants). Over the past 3 years, an estimated 50% of their revenues has been derived from their presence on the ecommerce store of a coveted, major big box brand, receiving hundreds of positive ratings with an average of 4.8 out of 5-star rating. Less than 10.0% has been from Amazon and the balance has been from pop-ups, their own web store and representation by a long time, respected Sales Rep in The New Mart Fashion Building. This is a home operated business that can efficiently be run remotely. Pattern making, design, and cut and sew production are locally made with contactors who can seamlessly continue to be proudly, American Made.

**ALL fabric and manufacturing pricing has been secured for this calendar year —so no surprises, turbulence or unknowns. This is a solid business that is poised for online growth.**

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Property Features and Assets:

The home-based business operates out of the owner’s residence, with a separate 600 square foot storage warehouse on a month-to-month lease for inventory. All of the furniture, fixtures, equipment and goodwill. Inventory, estimated to be in the $125k range, will be sold at cost at close in addition to asking price.

Market Competition and Expansion:

Athleisurewear has replaced jeans for many. Though the trend began before COVID, it continues to prosper as evidenced by the dramatic growth of ALO, Athletica and omnipresent Lululemon, together with the household name athletic wear brands and the smaller boutique luxury labels. Spanx, on the other hand, has made great strides in the related shapewear category.

Reason for Selling:

Additional Details:

Documents:

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