Amazon FBA EComm Brand | Men's Grooming Vertical

Business Overview:

WebsiteClosers® presents an Amazon FBA Brand in the Men’s Grooming category. The company provides wireless professional hair clippers, trimmers, and shavers for men to help them look and feel good about themselves and give them greater control over their appearance. Their products are designed for durability and have become tremendously popular with their loyal customer base, which has led to thousands of positive reviews, a 100% seller rating, and fast-rising sales across the U.S. and Canada.

Products are carefully selected based on thorough market research and a competitor analysis, resulting in SKUs designed to provide what rival companies are lacking. All products are sold under the company’s brand name, and the business continues launching new SKUs sold at an Average Order Value of $89. Sales remain consistent throughout the year, with peaks during Father’s Day, Amazon Prime Day, and the holidays. Their products have become popular gifts items, and women make up 41% of the company’s buyers.

Key Performance Indicators for this company:
• Leading Amazon FBA Brand with Thousands of solid Reviews
• Caters to Customers Across the US & Canada
• Premium and Exclusive Product Array
• Trademarks Owned in the US, Canada, EU, UK, and China
• 100% Positive Seller Rating
• Branded Search Accounting for 20% of Total Traffic & Sales
• Capable Team in Place
• Low Workload, with Remote Operations
• Strong, Consistent Profits & Growth

While the company has its own website, 99% of sales are on Amazon, with most inventory stocked in Amazon warehouses for quick shipping by FBA. The company has targeted the DIY haircut movement of men who enjoy grooming at home, and the company’s product bundles have helped their sales grow by 30% YoY since 2021. Their marketing has been a successful combination of paid media on Amazon, affiliate marketing on social networks, and a growing social media outreach on YouTube and TikTok to attract a wider audience.

With an experienced team on board that includes an operations manager, two customer service reps, a customer service manager and part-time paid media manager, the current owner devotes as little as 5 hours per week to this turnkey operation. An investor has a golden opportunity to take advantage of this experienced team to focus on growth opportunities. This business could be scaled quickly by launching new products, expanding to Amazon’s foreign marketplaces, offering sales on the Shopify website, and launching B2B sales to wholesalers.

Contact WebsiteClosers® today to learn more about this investment opportunity.

WC 3619

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