80 Yr Historic Brand | Appliance Parts | ECommerce

Business Overview:

WebsiteClosers® presents an eCommerce veteran of the OEM Industry, with 80 years of experience serving both the B2B and DTC markets. The brand offers a large variety of replacement parts for home appliances, lawn and gardening equipment, lubricants, filters, and specialty components across multiple categories. They offer a mix of 3rd party brands as well as their own brand of private-label products alongside these, which account for 5 to 10% of sales.

With over $20M in revenue every year for the past 5 years, there continues to be a strong demand for the products they offer. This demand has also led to many of their customers coming back for more, giving them a strong Repeat Customer Rate. Their products are available on popular online storefronts such as Amazon, eBay, and Walmart, alongside their own branded websites, giving them broad reach and access to a wider number of consumers.

Here are some of the brand’s notable KPIs:
• 29,000 SKUs
• Multiple Sales Channels (Amazon, eBay, Walmart, and Website)
• 80-Year-Old Company
• 1,350 Orders Daily
• AOV: $37 Over TTM
• No Hero SKUs
• Growing Private Label Product Line
• Consistent YOY earnings growth
• Full Management Team in Place
• Huge Savings Potential for a Synergistic Strategic Acquirer
• Recession Resistant Product Mix

While they ship an average of 1,350 orders daily, their warehouse has the capacity to ship up to 8,000 per day if necessary. As the company has been operating since 1945, they possess a full and fully capable management team and working marketing strategy, which will offer a buyer a low workload and turnkey operations.

The company's diverse product line, lack of reliance on any one SKU, and consistent YOY earnings growth make them a great choice for a buyer interested in seeking synergies in large scale distribution.

Contact WebsiteClosers® today if you're interested in exploring this established household goods and consumables brand.

WC 3598

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Additional Details:

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