27-Year Home Decor & Holiday ECommerce Brand

Business Overview:

WebsiteClosers® presents a 27-year-old 5-in-1 Home Décor and Holiday Specials brand that stands out with a unique made-to-order model and a multi-channel sales approach. Their reputation for quality is backed by over 30,000 (5-star) reviews and an impressive portfolio of 3,200+ exclusive designs. Their operations span both direct-to-consumer and wholesale channels, engaging a loyal base of 62,000+ individual buyers alongside a thriving network with 50% B2B clients.

This B2B and DTC business has successfully balanced their presence in a $62 billion+ industry through strategic positioning across online platforms and brick-and-mortar partnerships. Their revenue mix is split evenly between eCommerce and wholesale, offering significant potential to a buyer interested in scaling via expanding wholesale relationships or diving into emerging digital marketplaces. With a legacy of innovative design and operational flexibility, the business remains ready to capitalize on new marketing strategies, including enhanced social media engagement and targeted SEO efforts.

Key Performance Indicators:
• 27-Year-Old Business
• 50% DTC | 50% B2B
• Multiple Sales Channels
• Made-to-order
• 30,000+ (5-star) reviews
• AOV - $50
• Team in Place
• 3 Trademarks
• 5-in-1 Brands
• 25% Repeat Order Rate
• 3,000+ Product Catalog
• 62,000+ DTC databases
• 2,500 B2B database
• 75,000 email list
• 68,000 Monthly Website Visits
• 300 B2B Active Buyers

A strong focus on customer retention and an operational model that minimizes excess inventory has fueled steady growth, even during off-peak seasons. Their ability to manufacture exclusively in-house and maintain tight quality control underscores the business’s competitive edge in an industry where craftsmanship and authenticity are key.

A buyer may need to consider expanding their partnership with wholesale suppliers, as the seller believes this is an opportunity to boost sales. To boost their DTC division, a buyer might need to invest a little more in digital marketing, SEO strategy, and content marketing. Their social media presence will go a long way in customer engagement. This business is primed for growth. A strategic buyer seeking to invest in a business with proven performance and clear expansion opportunities, this is a rare opportunity to join a well-established operation poised for their next phase of growth. Contact WebsiteClosers® today to make this yours.

WC 3638

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Additional Details:

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