2 ECommerce Brands | Pheromone Perfumes & Haircare

Business Overview:

Website Closers® presents 2 exceptional DTC eCommerce Brands, specializing in Luxury Pheromone Perfumes and Hair Care. The company is focused on the Female Demographic, a dedicated customer base, that has grown quickly and even more loyal over time. The brand now has over 45,000 Instagram Followers, and growing. The team of 15 employees is executing perfectly, resulting in just under $2M in earnings.

This business offers a robust lineup of distinct pheromone scents, which drive an average order value of $30. With nearly all inventory housed domestically and backed by strong supplier relationships, the business operates on a lean, cost-effective model that has begun to realize increased margins through economies of scale. The business is able to operate with minimal inventory costs upfront while maintaining an agile supply chain that guarantees timely deliveries to customers within the United States.

Marketing efforts are primarily executed through Meta, TikTok, and Google platforms, with content and ad strategies that spotlight couple-centric themes, resonating with the target demographic of older, married women. With 7 million visitors over the past year, this brand’s digital footprint is reinforced by a substantial email list of over 655,000 subscribers, ready for further engagement through a potential subscription model or expanded digital marketing efforts.

Key Performance Indicators of this business include:

• Unique, proprietary formulas not available elsewhere
• 15 Employees
• 655,000 Email Database
• Two Brands
• Average Order Value (AOV) - $30
• 7 million Visits a Year
• Low Working Capital Requirements
• 45.8K Instagram Followers
• Established supplier relationships

With a dedicated team handling everything from creative direction and marketing to fulfillment and customer support, the current ownership operates the business on a streamlined 10-hour weekly schedule. The current infrastructure includes full-time and part-time roles covering project management, content creation, influencer outreach, customer support, and media buying, creating an efficient, hands-off setup.

A buyer with experience in DTC eCommerce, particularly with digital marketing expertise, will find a substantial foundation ready for scale. Expanding on current marketing, launching new products, and enhancing customer engagement through subscription or loyalty programs could maximize revenue and build on the brand’s established success. If you would like to explore this high-growth business opportunity in the luxury fragrance and hair care industry, contact Website Closers today to learn more.

Contact Website Closers today if you’re interested in learning more about this unique opportunity.

WC 3495

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